Can You Upload Text Files to Linkedin
LinkedIn Videos get 3x more engagement than text posts and are the virtually reshared class of content on the platform. But if you are just getting started with LinkedIn video, it tin get super tricky to keep a track of the unlike specifications and formats for videos on the platform also every bit all the options you accept to post videos on LinkedIn.
That's why we've put together this super tactical guide, where nosotros'll take yous through all the ways that yous tin post your videos on LinkedIn and engage your audience.
Not but that, but if y'all stick around till the end, we'll likewise evidence you how you lot can create super engaging videos for LinkedIn in minutes using an online editing tool.
Let's swoop right in!
ane. LinkedIn video specs and dimensions
2. How to post a video to LinkedIn from desktop
3. How to postal service a video on LinkedIn from mobile
4. How to share a video to LinkedIn from YouTube
5. How to post a video to your company'southward LinkedIn folio
6. How to mail a LinkedIn Video Advertisement
7. How to embed a YouTube video to LinkedIn Articles
8. Bonus
i. LinkedIn Video Specs, Format and Size
Before we evidence you lot how to upload videos to LinkedIn, there are a fix of LinkedIn video requirements (or specifications/specs) that you must know. Let's take a look at the technical specs that your video files must adhere to before you upload them:
i. LinkedIn video limit - 3 seconds (minimum) to ten minutes (maximum) long
2. All-time video size for LinkedIn - 75 KB to 5GB in file size
3. Video format for LinkedIn - ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
4. Aspect Ratios - 9:xvi (vertical), i:1 (portrait), and 16:9 (landscape). From these, 1:1 is and 16:9 are considered to be the best aspect ratios
five. Frame charge per unit - between 10 to lx rates per second
vi. Bit rates - between 192kps to 30MBps
seven. Resolutions - minimum 256 × 144 and maximum 4096 x 2304
On mobile, LinkedIn video has three postal service dimensions: 16:ix (mural), 1:ane (square), and 9:16 (portrait).
On desktop, LinkedIn video has ii mail dimensions: 16:9 (landscape) and 1:i (square).
Keeping your audience and their usage behaviour in heed is utmost important while designing your LinkedIn video post. Let's say you are designing predominantly for mobile-start audiences and so 9:16 is a better bet because information technology provides an immersive feel. However, if you are designing for both mobile and video, and then 1:1 is a amend selection.
PRO-TIP: You can hands observe and customise thousands of LinkedIn video templates in both 1:1 and ix:xvi formats with InVideo's online video editor.
2. How to post a video to LinkedIn from your desktop?
Posting a video to LinkedIn from your desktop is non all that different and you lot can follow the same steps every bit mobile to mail your videos via desktop. The only added reward is that with desktop, you can add a custom thumbnail for your videos while uploading them, which is something you can't do on mobile.
Here's a step past step guide on how to post a video to LinkedIn from your desktop:
Footstep 1: Head to your LinkedIn homepage
Stride ii: On your newsfeed, you will find the selection to upload a condition, within that, click the Video option
Stride iii: Click on Select video to share and this will open a dialogue box on your desktop.
Step 4: One time you lot accept selected the file you desire to upload - you volition see the selection to upload your SRT (subtitle) file and video thumbnail.
Click on Select thumbnail and choose a file from your desktop, then click on Upload .
Next, yous tin can click on Select explanation and upload the SRT file from your desktop if you have a separate file of captions that y'all desire to upload.
Pace five: Next, yous will write the description for your video postal service - make certain you add all the relevant hashtags so it can accomplish a wider audience. One time you're done, click Post to publish your video.
And that'southward how you can post native videos on LinkedIn from your desktop. In the next section, we'll show you how yous can share your YouTube videos on LinkedIn.
iii. How to mail a video on LinkedIn from mobile?
Posting videos on LinkedIn from your mobile is like shooting fish in a barrel. Just follow these simple steps:
Footstep 1: Open the LinkedIn app on your mobile device and click on the plus (+) push button.
Step 2: From the drop down menu, select the Accept a video button
Step 3: Upload or record your video
You have 2 options:
Choice 1: Upload a video from your device'south gallery - you lot can practise this by clicking the button on the left of the video recording button
Option 2: Shoot a video using the LinkedIn app - you lot can exercise this by clicking on the video camera button
Step four: Calculation stickers and text
Next, you can cull to add together stickers and text to your LinkedIn video.
One time y'all add your stickers and text, yous tin can rotate and resize stickers/text past pinching and zooming on them.
Stickers are a corking manner to highlight what the video is well-nigh. For example, if your LinkedIn videos are all near sharing daily merchandise tips and then you can apply the "Tip of the 24-hour interval" sticker for your videos.
Step 5: Add together captions and subtitles
It's important to add captions to your LinkedIn videos as LinkedIn plays your video without sound on the feed, which means that your audience will have to click on the volume push to hear the audio of your video, and could potentially simply curl forward without paying attention to it. Captioned videos have a better chance of existence clicked on.
Not just that but many users on LinkedIn consume video content on mute. That'southward why experts recommend designing your video for sound off.
For example, check out this video from Nat Geo, where they take effectively used captions to convey the story of the video even without the audio of the video.
If yous're uploading your LinkedIn video from mobile, you will take to upload a video file that already has subtitles and captions. You lot can read this web log that will prove you lot the easiest style to add captions to your videos online in minutes.
Step 6: Post Description and Hashtags
The clarification is the supporting copy for your video. Information technology not only describes your video, but can help drive your message with more emphasis. For example, bank check out the post below to see how the post clarification succinctly sums up InVideo'due south features and besides includes appropriate hashtags.
In post descriptions, short and direct is unremarkably amend, just make certain you include relevant links, tags, and hashtags. Also, include a call to activity: let the viewer know what action you'd like them to carry out subsequently they've watched your video - give their stance in the comments, contact you, visit your website, etc. For example, like in our post beneath, you lot could prompt LinkedIn members to respond with how they similar your video and whether they find it useful.
Pace 7: Ready to publish
Give a final check to ensure you lot have everything in identify and then click on the Postal service push button.
Once your video is posted, make sure you accept out fourth dimension to respond to comments. When viewers discover value in your video, they are more than likely to drop a comment with follow up questions, show their appreciation, or open a conversation.
Make sure you reply to those comments. Similar in the video beneath, a simple "Thank you" helps set a very outgoing tone for your content and likewise makes your viewers experience safe and engaged with. The image below is a skillful case of responding to members who accept left their appreciation on your video post.
4. How to share a video to LinkedIn from YouTube
Step 1: Click the First a post option and write the description of your video post here.
Pace 2: Right after that, you can add the link to the YouTube video you lot want to share to your LinkedIn profile. Don't forget to add relevant hashtags correct after.
Footstep 3: All that's left to do now is click on Post . Wasn't that simple?
Next, nosotros volition talk virtually how you can mail service videos to your company's page on LinkedIn and create video ads on LinkedIn.
five. How to mail service a video to your company'due south LinkedIn folio
According to LinkedIn'south own enquiry , a company page video is five times more likely to get conversations started amongst members than other forms of content.
Here's a simple footstep by step guide to post a video on your company's LinkedIn folio:
Footstep 1: On your LinkedIn homepage, you will see your company page nether "pages" in the left column. Click on your company folio - this will take you to your company's folio
Step 2: Click on the Share a mail service condition bar on the homepage of your visitor'south contour.
At present you tin can follow the verbal aforementioned steps mentioned in the previous department to upload a video to your visitor's folio on LinkedIn from your mobile device , desktop or via a YouTube link .
vi. How to mail service a LinkedIn Video Ad
LinkedIn video ads are a function of LinkedIn's Sponsored Content, a.yard.a. content which is paid for. How are these video posts dissimilar from regular video posts?
LinkedIn video ads show up on the newsfeed with the designations sponsored or promoted, every bit seen in the case below.
Sponsored Content is a native LinkedIn video ad which volition announced based on the targeting criteria y'all set up while creating your LinkedIn Video Ad/LinkedIn Video Advertizing Entrada. On the other hand, promoted content is a native ad that will but become shown to members who have liked your page.
Before showing you how to mail a LinkedIn video add, let'south empathise the basic requirements of LinkedIn video ads.
How to create LinkedIn Video Ads?
Starting time thing'south first- make sure y'all accept a LinkedIn company page , which is different from your personal contour. This page will permit you to employ your Entrada Director tool, create a Campaign Group and start using LinkedIn Video Ads. Once that's washed, just follow the steps below to upload your LinkedIn Video Ads:
Step 1: Open up your Campaign Grouping and click the Create push. A drop down bill of fare will appear.
Step 2: Select the Entrada option
Footstep 3: Now, cull your objective. This is where you can select what you desire to achieve through your video ads. For example: Make Awareness. This will help the LinkedIn Ads algorithm target your ads improve.
Step 4: Next, choose your target audience. To learn more than near choosing audiences and targeting, read this guide by LinkedIn . You could also use LinkedIn's targeting criteria by using its various filters like Company Industry, Visitor Size, and Job Title.
Pace 5: Choose Video Advertizing every bit the ad format.
Footstep 6: Add your visitor name or URL in the space provided.
Step 7: Set your daily budget. This is how much it will price per twenty-four hours to run your ad.
Step 8: Now set upwardly your bidding and conversion tracking options.
Step nine: You'll now have the option to upload a new video for your ad, or select one of your existing LinkedIn video posts to promote.
Step 10: On the last folio, yous will get to review and launch where you lot tin select your daily budget and gear up a start appointment for the campaign. One time you are done, click Launch Campaign.
If yous need more than aid with understanding LinkedIn Ads best practices and how you lot can make the nearly of them, bank check out this comprehensive guide that'll bring you up to speed with everything you demand to know to take your commencement LinkedIn ads campaign live.
seven. How to embed a YouTube video to LinkedIn Articles?
If you want to share your content as a LinkedIn article, or are already writing manufactures on the platform and would similar to embed videos into your article, then this simple step by step guide will help you:
Step 1: Open LinkedIn on your desktop, and under the Share a post bar click on Write an article . This will take you to your LinkedIn blog/article folio.
Step 2: You tin start typing your commodity in the space provided and as yous do, you will notice a plus (+) sign to the left of your text. Click on it and a menu will announced.
Step three: From the menu, cull Link .
You lot can now paste a link from whatever platform where the video is hosted (e.g. YouTube). Click the enter button on your keyboard and yous'll see the video will appear along with your blog/article text.
Alternatively, you can also paste the video link using the Video push button.
Note: LinkedIn does non let you lot upload a native video to a LinkedIn commodity, you can only upload videos via an external link.
8. BONUS: How to create super engaging videos for LinkedIn in minutes even if y'all've never edited a video before?
Now that you know all the means that you can mail videos on LinkedIn, information technology'south fourth dimension for you to create aureate-standard videos and make the virtually of these opportunities. The easiest way to practice this is using InVideo's in-congenital template library that comes with 5000+ prepare-to-utilize templates that you tin customize for your own make/page in minutes, even if yous've never edited a video before.
Merely follow these simple steps to turn your ideas into PRO LinkedIn videos in no time:
Footstep one: Log in or sign up for a free business relationship on invideo.io .
Footstep 2: Once you lot log in, select the pre-made template option. You lot can at present type in whatever keyword , for instance 'real manor. Don't forget to select the aspect ratio you want to create your video in (1:i if your audition is on both desktop and mobile, and 9:16 if your audience is but on mobile).
Step three: When you lot detect a template you like, you can preview it and click on Apply this Template.
Step 4: You'll at present be directed to InVideo's editor where y'all tin can fully customize this template. You can upload your own files by clicking on Upload Media in the left manus side panel or y'all tin can choose from InVideo's stock library which has more than 8 million high resolution videos, images, text labels, and more than.
You lot accept to simply elevate and drop the files in the eye of the screen and they volition go added to your video - you tin can so place them accordingly.
Step 5: You tin besides edit the text on the template past simply dragging and dropping elements from the left to the centre of the screen, and they will get added to your video. You may then edit the text there itself.
You tin can edit the length of the video, brand cuts and add voice over on the video timeline at the bottom of the screen. Meet the instance below.
Pace 6: Once y'all've finished editing your video, you tin can preview it by clicking on the play button at the center of the primary editing bar. Run into the video below to acquire how.
Once you're satisfied with your edits, save and export the video by clicking on the download push button on the elevation right corner. After the video has been rendered, you can download information technology and share across social media channels.
Wrapping upwardly -
Now that yous know everything about LinkedIn videos and how to post them, y'all are all set to share your first video on LinkedIn. If y'all're serious about creating videos for LinkedIn, you must cheque out this web log where nosotros share LinkedIn video ideas that will increase engagement.
And if you want to know more about how yous can leverage LinkedIn ads for your make or concern, read this comprehensive guide .
Lastly, if you take any questions and want to continue the chat or learn more, y'all can hop on over to the InVideo community and learn from 25K other marketers and video creators just like y'all!
Source: https://invideo.io/blog/how-to-post-video-on-linkedin/
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